Lose the fat.Build the physique.Keep the standard.
Coaching for busy men 25–40 who want to lose fat, build an athletic physique, and develop the discipline to keep it. Every week runs on THE STANDARD METHOD: train, fuel, recover, report, adjust.
4 of 6 lifts
Bench · Row · Press · Pull-up
Bench Press
4 × 6 @ 205 lb · RPE 8
Barbell Row
4 × 8 @ 175 lb · RPE 8
Incline DB Press
3 × 10 @ 70 lb · RPE 7
Protein
186g
Water
2.8L
Steps
9.4k
How coaching works
A system, not a workout PDF.
Four stages, repeated with precision. The process stays the same because it works; the inputs change because you do.
Apply
Tell us your goal, training history, schedule, and constraints. Every program starts with an honest assessment, not a template.
Build
You receive a training program, nutrition targets, and a habit prescription built around the equipment and hours you actually have.
Execute
Log your sessions, meals, and habits in the app. Your coach reviews the data weekly and adjusts before progress stalls.
Progress
Weight, measurements, photos, strength, and adherence are tracked together so decisions are based on evidence, not feelings.
THE STANDARD METHOD™
Five phases. One standard.
Five phases. Every client. Every week. The system stays fixed so your variables don't have to be guessed.
Train
Progressive strength work built around the hours you actually have.
Fuel
Calories and macros set to your body, your training load, and your life.
Recover
Sleep, steps, mobility and deloads treated as part of the program.
Discipline
The daily habits that make results repeatable without motivation.
Progress
Measured, reviewed and adjusted on a schedule.
The same five phases run at every tier. What changes is how much of your coach's attention they get.
See the full methodResults
Evidence, published with permission.
Progress is tracked in the app from day one, so results are documented rather than remembered. Client stories, photos, and numbers appear here only after the client approves them for publication.
Body weight trend
Measurements
Progress photos
Strength performance
Gallery awaiting first approvals
This space is deliberately empty. No results, statistics, or testimonials are shown until real clients provide them and consent to publication. Nothing here is invented.
Coaching plans
Choose the level of oversight.
Same standards at every tier. What changes is how much of your coach's attention you get.
Essential
The program and the system.
Billed monthly
- Custom training program
- Workout tracking in the app
- Exercise demonstrations
- Progress tracking
- Fitness education library
Pro
The system, plus weekly oversight.
Billed monthly
- Everything in Essential
- Nutrition targets
- Habit tracking
- Weekly check-ins
- Monthly program adjustments
Elite 1-on-1
The coach in the details.
Billed monthly
- Everything in Pro
- Customized training
- Personalized nutrition guidance
- Weekly coaching review
- Direct messaging — same-day replies
Cancel anytime · No hidden fees · Plans and pricing set in the admin dashboard
Questions
No sales pressure. Just answers.
Still unsure whether coaching fits your situation? Send a message and we'll tell you honestly.
Ask a question
Applications open
The next version of you
starts with a decision.
Coaching spots are limited so every client gets real attention. Apply, and you'll hear back with an honest assessment of whether we're a fit.